Video Marketing Services
Video Marketing Services
in Salt Lake City, Utah
Eagle Wing Productions is a Salt Lake City video marketing company and video marketing consultant serving businesses throughout Utah. We produce video marketing content that builds brand awareness, generates leads, and drives measurable results — and we help you develop the strategy to put that content to work.
Video marketing services — the strategic planning, production, and distribution of video content designed to reach and convert a target audience — have become the single most effective content investment for most businesses. According to HubSpot's 2024 State of Marketing report, short-form video delivers the highest ROI of any content format for the third consecutive year. At Eagle Wing, we combine full-service production with the strategic perspective of a video marketing consultant — so you get content that performs, not just content that looks good.
What We Provide
Video Marketing Services We Provide
Video marketing is not a single deliverable — it's a category of content types, each built for a different stage of the buyer journey. Here's how Eagle Wing approaches the most common video marketing formats.
Brand & Promotional Videos
Homepage videos, sales presentation openers, and brand stories — the content that sets the tone for everything else you create. We produce promotional videos that communicate what you do, why it matters, and why your audience should choose you in 60 to 180 seconds. Designed to convert the visitor who's already on your page but hasn't called yet.
Start a project →Explainer Videos & Product Demos
We produce live-action and animated explainer videos, software walkthroughs, and product demos that break down complex offerings without talking down to your audience. A single explainer video can replace a 20-slide sales deck and hold attention longer — especially for B2B and SaaS companies in Utah's Silicon Slopes tech corridor.
Get a quote →Customer Testimonial Videos
We specialize in interview-style testimonial videos that extract real, unscripted insights from your satisfied customers — then frame them cinematically so the story lands. These work at the bottom of the funnel: on sales pages, in email sequences, and as social proof that converts a prospect who's almost ready. Authentic testimonials consistently outperform scripted on-camera talent versions.
Book a testimonial shoot →Social Media Video Marketing
The content that performs on YouTube is not the same content that performs on Instagram, LinkedIn, or TikTok — and content that gets shares is rarely the content that gets conversions. We produce platform-specific social media video designed for your actual distribution goals: reach, engagement, clicks, or follows. We deliver every piece in exact platform dimensions and file formats.
Plan your social content →Video Ad Campaigns
Paid video advertising on YouTube, Meta, and LinkedIn requires content built for interruption — the first 5 seconds are the whole game. We produce pre-roll ads, mid-roll spots, and social feed video ads engineered to stop the scroll and communicate a single, clear message before the viewer skips. We work with your media or ad team on the creative side and can advise on targeting strategy.
Create your campaign →Video Marketing Strategy
Before we touch a camera, we act as your video marketing consultant — helping you determine which type of video will have the most impact, where it will live, who needs to see it, and what success looks like. Strategy is not an add-on for us; it's the starting point of every engagement.
Learn about our approach →Strategy First
"Strategy should precede production. A $15,000 video that generates leads is not the same as a $15,000 video that generates a nice thumbnail."— Eagle Wing Productions
Video Marketing Consulting in Salt Lake City
Most video production companies will take your brief, produce what you asked for, and deliver the files. That's not how Eagle Wing works. Before we touch a camera, we act as your video marketing consultant — helping you determine which type of video will have the most impact, where it will live, who needs to see it, and what success looks like.
Video marketing consulting — the strategic advisory service of planning, structuring, and prioritizing video content investments — is what separates content that converts from content that just looks good. We help Utah businesses answer the right questions before production begins: Who is this video actually for? Where in the buyer journey does it serve? What do we want them to do after watching? How will we measure whether it worked?
Our consulting approach includes a strategy session that maps your video goals to your business objectives, an audit of what you already have, a recommendation for the highest-leverage content types for your audience, and a production plan that fits your timeline and budget.
Read about Andrew's approachOur Process
Our Video Marketing Production Process
Good video marketing begins with strategy, not a shoot date. Our process ensures every piece of content has a clear purpose, the right audience, and a measurable distribution plan.
Strategy & Creative Brief
A strategy session — not a sales call. We map your audience, marketing goals, existing content, and what success looks like for this video. Everything produced flows from this brief.
Pre-Production
Script development, storyboarding, talent coordination, location scouting, and a detailed shoot schedule. Pre-production is where most video marketing projects succeed or fail.
Production
Camera, lighting, sound, and talent direction — managed efficiently without rushing. Our Salt Lake City team adapts creatively when real-world conditions differ from the plan.
Post-Production & Delivery
Editing, color grading, sound design, motion graphics, captions, and platform-specific exports. You review organized cuts with clear feedback rounds before final delivery.
Why Eagle Wing
Why Utah Companies Choose Eagle Wing for Video Marketing
A video marketing agency should bring two things to the table: the ability to produce content that looks professional and the judgment to produce content that performs. We bring both.
Past Clients Include
Microsoft · Cuisine Solutions · R.S. Hughes · OPPS Technologies · Formetco
Strategy and Production Under One Roof
Most video marketing agencies either advise on strategy or execute the production — rarely both at the same level of quality. Eagle Wing combines genuine production craft with strategic marketing perspective. Our founder Andrew Eckhoff brings both to every client engagement. You don't manage a handoff between a strategy firm and a production crew. You work with one team from brief to final file.
A Track Record Across Utah Industries
Our video marketing work spans industrial distribution, restaurant technology, software platforms, outdoor recreation, healthcare, financial services, and fashion retail. We adapt quickly because our discovery process is thorough — we understand your business, your audience, and your market before we develop a single frame of content.
Formats for Every Distribution Channel
A video is only as valuable as the platforms it reaches. We deliver every piece of content in every format your distribution requires: broadcast-ready master files, platform-optimized web video, social-format cuts (1:1, 9:16, 16:9), email-embedded video, and internal LMS-compatible files. It's already in your delivery package.
FAQ
Video Marketing Services FAQs
What are video marketing services, and what does Eagle Wing provide? +
Video marketing services are the strategic planning, production, and distribution of video content designed to reach and convert a target audience. Eagle Wing Productions provides a full range of video marketing services in Salt Lake City, including promotional videos, explainer videos, product demos, customer testimonials, social media video content, and video ad creative — along with video marketing consulting to help businesses determine the right content strategy before production begins.
How much do video marketing services cost in Salt Lake City? +
Video marketing production costs in Salt Lake City typically range from $2,500 for a single-camera testimonial or short social video to $15,000+ for a fully produced brand or promotional video with multi-day shoots and complete post-production. We provide transparent, itemized quotes upfront. Contact us for an estimate tailored to your goals.
What is video marketing consulting, and does Eagle Wing offer it? +
Video marketing consulting is the advisory service of helping a business determine which video content to produce, for which audience, on which platforms, and with what success metrics — before any production begins. Yes, Eagle Wing offers video marketing consulting as part of our standard process. We believe strategy should precede production, and we work with clients to develop a content plan that maximizes the return on every video investment.
Which types of video perform best for marketing? +
It depends on your goal and where in the buyer journey you're targeting. Brand and promotional videos work best at the top of the funnel to build awareness. Explainer videos and product demos work in the middle of the funnel to educate and build intent. Customer testimonials and case study videos work at the bottom of the funnel to convert prospects who are almost ready to buy. We help clients map their video content to their funnel stages during our strategy session.
How long does it take to produce a video marketing campaign? +
Most individual video marketing pieces take 3–5 weeks from kickoff to final delivery — including a pre-production planning phase (1–2 weeks), shoot day(s), and a post-production and review phase (1–3 weeks depending on revisions). Video marketing campaigns involving multiple pieces of content are typically scoped and scheduled over a longer production period. Rush production is available for time-sensitive projects.
Can you produce videos for social media marketing? +
Yes — social media video is one of our most requested video marketing services. We produce platform-specific content for YouTube, Instagram, LinkedIn, TikTok, and Facebook, including short-form reels, YouTube ads, and long-form branded content. We deliver every piece in the exact dimensions and file formats each platform requires, and we can produce multiple cut-down versions from a single shoot to maximize content output and distribution efficiency.
Start Your Project
Ready to Put Video to Work for Your Business?
Let's start with a strategy conversation — not a sales call. Tell us about your audience, your goals, and what you've already tried. We'll tell you what we'd recommend.