Commercial Video Production
Commercial Video Production
in Salt Lake City
Commercial video production in Salt Lake City — Eagle Wing Productions develops and produces commercials built to perform, from the first concept conversation through final delivery in broadcast, digital, or social formats. Commercial video production is one of the most visible investments a business can make. A well-executed commercial doesn't just promote a product — it defines how your brand is perceived.
What We Produce
Commercial Video Formats We Produce
Not all commercials are the same. Each format serves a different audience, platform, and conversion goal. View our commercial work to see each format in action.
Broadcast Television — Featured
TV Commercials
A broadcast television commercial is still one of the most authoritative things a brand can produce — it signals investment, permanence, and seriousness that digital-only content rarely matches. We produce :15, :30, and :60-second TV spots from concept through broadcast-ready delivery, including all specifications required by local Utah stations and national networks.
We handle everything: creative development, casting, location or studio production, and post-production finishing to broadcast standards.
Start your TV spot →Digital & OTT Advertising
Pre-roll ads, OTT commercial spots, and YouTube advertising content optimized for streaming platforms. Broadcast-quality visuals in digital formats — because cheap digital ads reflect on your brand.
Discuss your campaign →Social Media Commercials
Platform-native commercials for Instagram, TikTok, Facebook, and LinkedIn — engineered to hold attention in the first three seconds and communicate clearly without sound. Same cinematic quality, built for the feed.
Get a quote →Branded Content & Brand Films
Story-first video that builds long-term audience relationships. Brand films for your website, events, and earned distribution — content that gets shared because it's genuinely worth watching.
See our brand films →Product Launch & Promotional Videos
Launch campaign content and promotional videos built around a compelling hook — whether you're entering the Salt Lake City market or distributing nationally, the video matches your plan.
Plan your launch →Creative Development
Where Great Commercials Begin
Our creative process begins with a discovery conversation focused on your audience, your competitive environment, and the specific outcome you want this commercial to drive. From there, we develop a campaign concept — the central idea that makes the commercial memorable — and build everything else around it.
For agencies or marketing teams arriving with a brief already written, we execute it precisely and contribute creative problem-solving throughout production. The result is a commercial strategically designed to work.
We work with
Our Process
Our Commercial Production Process
Four clearly defined phases — keeping every project on time, on budget, and creatively aligned at every step.
Discovery & Creative Brief
Audience, message, platform, budget, and success metrics aligned before any creative work begins. This brief filters every subsequent decision.
Pre-Production
Script finalized. Storyboards approved. Locations scouted. Talent cast. Permits secured. By shoot day, there are no unknowns — only execution.
Production
Full professional crew with cinema-grade camera and lighting packages. We move efficiently, cover every shot, and find creative opportunities the plan didn't anticipate.
Post & Delivery
Editing, color grading, sound design, music licensing, and motion graphics. Broadcast specs for TV, compressed masters for digital, platform versions for social — one production, every format.
of people have watched a video to learn about a brand or product
Wyzowl, 2024more shares than text and image ads combined
Wordstreamemotional storytelling outperforms product-feature ads in long-term brand building
NielsenWhy Eagle Wing
Why Utah Brands Choose Eagle Wing for Commercial Production
The way a commercial looks is a direct proxy for how seriously your brand takes itself. We don't compromise on that — on any budget.
Clients Include
Microsoft · Cuisine Solutions · R.S. Hughes · OPPS Technologies · Formetco · HKT Clothiers
We Work Across Industries — and Adapt Fast
Technology, food service, outdoor recreation, industrial supply, healthcare, financial services, fashion retail. Each with its own visual language and audience expectations. We learn yours in discovery and apply that from concept through color grade.
We Serve Brands and Agencies Both
Some clients come with a goal and a budget — we lead the creative. Others are agencies needing a reliable Salt Lake City production partner — we execute to brief. Either way, same quality, same accountability. Read Andrew's story.
Cinematic Quality, Not Corporate Compromise
Professional cinema cameras, prime lenses, and production-grade lighting on every commercial shoot. "Good enough for social" is not our standard — we shoot at a level that holds up on any screen, at any size.
FAQ
Commercial Video Production FAQs
What is commercial video production? +
Commercial video production is the professional process of developing, filming, and editing video content designed to advertise a product, service, or brand to a target audience. It covers everything from TV commercials and digital ad spots to social media campaigns and branded content films. Eagle Wing Productions offers full commercial video production in Salt Lake City, from creative concept through final broadcast or digital delivery.
How much does a commercial video cost in Salt Lake City? +
Commercial video production costs in Salt Lake City typically range from $4,000 for a straightforward single-location spot to $30,000+ for a multi-day TV commercial with professional talent, crew, and broadcast post-production. Contact us for a transparent quote.
What's the difference between a commercial and a corporate video? +
Commercial video is designed for external advertising audiences — driving brand awareness, consideration, or purchase. Corporate video is typically for internal communications, training, or B2B brand storytelling. Eagle Wing produces both. Learn more about our corporate video production services.
Do you handle the creative concept, or do we provide the idea? +
We handle as much creative development as you need. Some clients arrive with a fully written script; others start with a product and a budget and need us to develop the concept from scratch. We offer full creative development services including campaign concepting, scriptwriting, storyboarding, and talent direction.
Can you deliver in the right format for TV, digital, and social? +
Yes — broadcast-spec masters for television, compressed digital masters for pre-roll and OTT, and platform-specific versions for Instagram, TikTok, YouTube, and LinkedIn. One production, every format you need.
Do you work with advertising agencies? +
Yes — we regularly partner with advertising agencies as a production company for their Salt Lake City market work. Experienced at executing to brief, working within agency workflows, and delivering on time. If you're an agency looking for a reliable commercial production partner in Utah, we'd love to talk.
Start Your Project
Ready to Produce Your Commercial?
Book a free strategy call — we'll help you figure out the right format, concept, and budget. No pitch, no pressure, just a conversation about what you want to create.