Internal Communication Videos: Why They Matter and How to Get Them Right
Internal communication videos have become one of the most effective tools in corporate video production for keeping teams aligned, engaged, and informed. Whether you're onboarding new employees, sharing leadership updates, or rolling out company-wide initiatives, video delivers messages with more clarity and emotional impact than emails or static documents ever could.
In short: if your organization needs employees to truly understand—and care about—what’s being communicated, video is one of the most efficient ways to make it happen.
Key Takeaways
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Internal communication videos are more engaging and memorable than emails or static documents.
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Common formats—like executive updates, onboarding, culture pieces, and training—help keep employees informed and connected.
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Professional Corporate Video Production ensures high-quality visuals, clear audio, and consistent branding that DIY methods often lack.
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Partnering with a local Utah video production company like Eagle Wing Productions provides faster turnaround, on-site filming, and cultural alignment.
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Effective internal videos are concise, well-scripted, and designed with visuals, branding, and clear calls-to-action.
Below, we’ll break down the most common types of internal communication videos in corporate video production, when to use them, and why partnering with a local video production company in Utah—like Eagle Wing Productions—can help you deliver content that actually connects.
Why Use Internal Communication Videos?
| Benefit | Why It Matters |
|---|---|
| Higher Engagement | Employees retain up to 95% of a message when delivered via video. |
| Consistency | Ensures every team member receives the exact same message—no misunderstandings. |
| Human Connection | Leadership and teams can speak directly to staff, building trust and transparency. |
| Scalability | One video can be reused across departments, locations, or onboarding programs. |
Common Types of Internal Communication Videos
1. Executive Message & Leadership Updates
CEO or department-head updates are far more impactful when delivered on camera. Instead of reading a memo, employees see expressions, tone, and confidence—critical for company alignment.
2. Corporate Training & Compliance Videos
Training videos standardize instruction and reduce repetitive teaching. From software walk-throughs to safety protocols, video allows employees to learn at their own pace.
3. Corporate Culture & Values Videos
If your mission, values, or team spirit only live in a slide deck, they’re not doing their job. Culture videos help employees feel like part of something bigger.
4. New Employee Orientation & Onboarding Videos
Cut down onboarding time by turning repetitive introductions, facility tours, or company overviews into polished videos that every new hire can revisit as needed.
5. Department Overviews or Project Summaries
Great for cross-department alignment or annual internal presentations. Short recaps prevent miscommunication and keep teams synced on goals.
When Should a Company Invest in Internal Communication Video Production?
You likely already know the answer if:
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Employees are missing important updates.
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Leadership messages feel impersonal.
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Training is inconsistent across locations or managers.
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Culture feels disconnected—especially with hybrid or remote teams.
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You’re scaling fast and need to communicate efficiently.
DIY vs. Professional Production — What’s Worth Outsourcing?
| Approach | Pros | Cons | Best Use Case |
|---|---|---|---|
| DIY (phone or webcam) | Fast & affordable | Lower quality, less polished, inconsistent branding | Quick internal updates or informal messages |
| Professional Production | High-impact visuals, clear audio, scripted messaging | Requires planning & investment | Leadership messages, culture showcases, evergreen training |
If the goal is impact, clarity, or long-term use—professional production is worth it.
Why Work With a Local Utah Video Production Company?
Choosing a company based in Salt Lake City—like Eagle Wing Productions—comes with key advantages:
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Faster turnaround without remote scheduling delays
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On-site availability for filming at your office, warehouse, or event
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Understanding of Utah business culture and industries
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In-person collaboration for scripting and messaging strategy
Plus, many Utah-based businesses appreciate working with partners who understand regional values like authenticity, trust, and community.
Best Practices for Effective Internal Communication Videos
✅ Keep it concise — Aim for 1–3 minutes when possible
✅ Script with clarity — Avoid vague statements or corporate jargon
✅ Use visuals or graphics to reinforce key messages
✅ Maintain consistent branding (tone, colors, logo)
✅ Always end with a clear call-to-action (next steps)
Conclusion: Video Isn’t Just for Marketing — It’s a Leadership Tool
Internal communication videos aren’t just “nice to have.” They’re a strategic advantage for any growing company—especially those investing in culture, consistency, and long-term employee engagement.
Whether you need executive messages, onboarding content, or company-wide announcements, a well-produced video ensures your message is seen, heard, and remembered.
Contact Eagle Wing Productions to bring your vision to life.