Which types of content are used for video marketing?

As a business owner, you can use video marketing to promote your products and services. With the increasing popularity of video platforms like YouTube and TikTok, you’ll definitely want to incorporate video content into your marketing strategy. Let’s explore the types of content that are commonly used for video marketing.

Online marketing videos

Product Demos

Product demos are a popular type of video content for video marketing. They allow you to showcase your company’s products and services in action, giving viewers an insight into how your product works and what benefits it offers.

One of the most significant advantages of product demo videos is that they offer a visual and auditory explanation of how a product works. This is especially beneficial for products that are complex or require a demonstration to fully understand. Most customers want to understand how a product works before they invest in it.

When viewers see the product in action, they can better visualize how it will fit into their lives or businesses. By highlighting the features and benefits that are most important to a particular audience, you can more effectively appeal to that group of potential customers. This can help increase the chances of generating leads and driving sales.


In today's digital age, online reviews and customer feedback play a crucial role in shaping a business's reputation. Testimonial videos are an effective way to leverage customer feedback and showcase the effectiveness of your products or services.

A testimonial is a powerful tool in building trust and credibility with potential customers. Hearing positive feedback from real customers can help to establish your brand's reputation and prove the effectiveness of your products or services. By showcasing satisfied customers, you can inspire confidence in potential buyers and increase the likelihood of them making a purchase.

They provide social proof of your product's effectiveness. When potential customers see real people sharing their positive experiences, they are more likely to trust that your product will work for them as well. This can be particularly effective for businesses in competitive industries, where social proof can make all the difference in a customer's decision-making process.

Testimonial videos can also help to highlight the specific benefits of your product or service. Customers often talk about how a product has solved a specific problem or improved their quality of life in some way. By showcasing these benefits in your testimonial videos, you can appeal to potential customers who are looking for solutions to similar problems.

Explainer Videos

If you want to educate your audience about your products or services, consider creating an explainer video. They are particularly useful in industries like software and technology where complex concepts and features need to be explained in a simple and engaging manner.

Explainer videos are an effective way to improve brand recognition. By incorporating branded visuals and messaging, you can reinforce your brand identity and increase your company’s visibility. This can be particularly effective if you’re looking to establish your startup in a competitive market.

These videos can boost your search engine optimization (SEO) efforts. By incorporating relevant keywords and phrases into the video title, description, and tags, you can improve your search engine rankings and drive more traffic to your website. This helps your company increase online visibility and attract more qualified leads.

How-To Videos

How-to videos are another popular type of video content for video marketing. They provide step-by-step instructions on how to use a product or service, making it easier for customers to understand and utilize its features. How-to videos can help reduce customer support queries and increase customer satisfaction.

Brand Videos

Brand videos are a powerful tool for businesses that want to build a strong brand identity and establish a connection with their audience. These videos tell the story of your brand, its values, and mission, creating an emotional connection with your viewers. This can lead to increased brand loyalty and awareness.

By telling the story of your brand, you can increase visibility and reach a wider audience. A well-produced brand video can also help differentiate your brand from competitors, establishing a unique identity and voice.

You can support sales efforts by showcasing the benefits and values of a product or service in a brand video. By highlighting the unique selling points of your brand, you can encourage viewers to take action and make a purchase.

Live Videos

Live videos are becoming increasingly popular for video marketing. They allow businesses to engage with their audience in real-time, creating a sense of authenticity and transparency. Live videos can be used for product launches, webinars, Q&A sessions, and other events.

These are some of the most popular types of video content used for video marketing. When planning your video marketing strategy, it's important to consider the type of content that best suits your business's goals. With the right type of video content, you can engage your audience, increase brand awareness, and drive sales.

Eagle Wing Productions Creates Content That Converts

It's no secret that video marketing has become an increasingly popular tool for businesses looking to connect with their audience and increase brand awareness. But with so many types of video content available, it can be challenging to know which ones will work best for your business.

At Eagle Wing Productions, we specialize in creating video content that converts. We understand the importance of creating content that resonates with your audience and encourages them to take action.

Contact us today for a free consultation.